Miniatura Sergio

We talk with Sergio Caballero

“I am art. I am Barcelona. I am Swab ” is a series of interviews with relevant people of the Barcelona creative environment, whose aim is to enhance the cultural network  of the city.

Today we meet Sergio Caballero, member of the board of directors of Sónar Festival, a leading reference for international cultural events.

I am Sergio Caballero. I am art. I am Barcelona. I am Swab.


A word that describes Barcelona?


Is your place of creation, the studio, inspired by your city?

I am inspired by the street, I like to be aware of what is going on around me.

If Barcelona was an art work, what would you name it?

El Turrón.

A place in the city that connects you with art?

Los Encantes, it inspires me a lot.

A message to young creatives?

Stop copying each other through social media and learn to find your own “terroir”.