Swab talks with Rocío Santa Cruz

“I am art. I am Barcelona. I am Swab ” is a series of interviews with relevant people of the Barcelona creative environment, whose aim is to enhance the cultural network of the city.

Today meet Rocío Santa Cruz, director of the gallery that bears her name and founder and director of ArtsLibris: International Artist’s Book Fair with branches in Barcelona, Madrid (Arco) and Lisbon (ArcoLisboa). The ArtsLibris program can now be explored on its new online edition.

I am Rocío Santa Cruz. I am art. I am Barcelona. I am Swab.


A word that describes Barcelona?
As an Atlantic woman, I always associate the Mediterranean with Barcelona. 
Not only because of the reference to the sea, but above all because of the cosmopolitan and universal nature of the Mediterranean.

Is your place of creation, the studio, inspired by your city?
I live and work in the centre of Barcelona. Barcelona is the headquarters of ArtsLibris, and marks the character of the project. Southern Mediterranean Europe.

If Barcelona was an art work, what would you name it?
There is already a work with a title that I love: La ciudad de los prodigios by Eduardo Mendoza

A place in the city that connects you with art?
The studio of any of the artists from my gallery.

A message to young creatives?
“In the forms there is a great transformative potential”
 Andrea Soto Calderón, philosopher and professor of Aesthetics and Art Theory, who directs the ArtsLibris seminar “The Disrespect of Forms”, confirms this.