Swab talks with Oriol Pastor

“I am art. I am Barcelona. I am Swab ” is a series of interviews with relevant people of the Barcelona creative environment, whose aim is to enhance the cultural network of the city.

Today we meet Oriol Pastor, director and founder of MIRA Digital Arts Festival, an event that works at the intersection of art and digital culture and presents one of the most innovative formats on the international scene. 

I am Oriol Pastor. I am art. I am Barcelona. I am Swab.


A word that describes Barcelona?


Is your place of creation, the studio, inspired by your city?

More than the city, it is inspired by the neighborhood, Poblenou, and by the ecosystem of studios, creatives and friends who visit and inspire us.

If Barcelona was an art work, what would you name it?

Gaudí for non-Barcelonians.

A place in the city that connects you with art?

Any empty factory building where things can happen.

A message to young creatives?

Passion, consistency and less time on Instagram.