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SWAB TALKS WITH… Jordi Montaña

“I am art. I am Barcelona. I am Swab” is a series of interviews with relevant people of the Barcelona creative environment, whose aim is to enhance the cultural network of the city.

Today we talk to Jordi Montaña, President of FAD and professor emeritus at ESADE.

I am Jordi Montaña. I am art. I am Barcelona. I am Swab.


A word that describes Barcelona?
Open.

Is your place of creation, the studio, inspired by your city?
Yes, certainly, very much.

If Barcelona was an art work, what would you name it?
Spring dream.

A place in the city that connects you with art?
L’Eixample.

A message to young creatives?
Never stop working tirelessly.

S W A B   W I T H   U S . . .

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Jordi Montaña is currently the president of FAD, Foment de les Arts i el Disseny; vice-president I of the Xarxa Vives de Universitats, XVU, and emeritus professor at ESADE, Universitat Ramon Llull. He has developed in parallel an academic career to become university rector along with a professional career with various management positions related to design, innovation and culture. He has numerous scientific and popular publications.