Swab talks with Joaquín Diez-Cascón

“I am art. I am Barcelona. I am Swab ” is a series of interviews with relevant people of the Barcelona creative environment, whose aim is to enhance the cultural network of the city.

Today we meet Joaquín Diez-Cascón, architect, contemporary art collector and founder and director of Swab Barcelona.

I am Joaquín Diez-Cascón. I am art. I am Barcelona. I am Swab.


A word that describes Barcelona?

Is your place of creation, the studio, inspired by your city?
Barcelona is creativity and being in it encourages you to be creative.

If Barcelona was an art work, what would you name it?
The perfect combination of art and architecture.

A place in the city that connects you with art?
Plaza Joan Coromines, flanked by the Macba and the CCCB. A place to think and meet.

A message to young creatives?
To fight for the best they’ve got. Their authenticity.