Both artists offer provocative perspectives on the consequences of our hyperconnected and consumer-oriented society, the relentless pace of modern life, and our relationship with advertising and technology. A philosopher who extensively explores themes related to consumerism and its impact on contemporary society is Jean Baudrillard, known for his concept of “hyperreality” and his analysis of the growing influence of media and consumer culture on our perceptions of reality and how these shape our identities, desires, and experiences, often blurring the lines between reality and simulation.